As I entered the gates of ‘IIM Joka’- as it is commonly known here, wearing a black suit, and confidence on face, I realized that the campus bore a resemblance to my college. It too had lakes ! After settling in one of the lecture halls, the halls that I would probably spend my next … Continue reading How I got into IIM Calcutta !
Sampling Strategy Often in our lives, we need to prove or disprove a hypothesis, to find out if something really matters or is it just an individual’s thinking, to find whether our idea really solves the problem of the masses or not. For this purpose, we use surveys for which a group of people are … Continue reading Selecting People for your Surveys !
And Send. Another mail sent to a professor with the hope that he at least opens it. And within five minutes I see that the gmail tab shows that a new mail has been received. Anxiously I open it and find that the prof. I just mailed to actually cared enough to open that mail … Continue reading Summers in the land of Bujiness Minded People
Someone recently told me “In order to get more ideas, you need to get the existing ideas out of your head so that the brain gets empty space to generate and store new ideas”. I strongly feel there’s some truth to it. What else could explain the fact that I instantly forget everything after the … Continue reading Idea Dump- Enhance Safety at Road Intersections
Price elasticity basically tells people whether the population is willing to buy your product even when you change the prices. A much formal definition is as follows: It is defined as responsiveness of a good/service to a change in its price and is calculated by Elasticity= % Change in Quantity Demand(Sales) / % Change in Price So … Continue reading Understanding Price Elasticity
Hello Everyone ! You know sometimes, you read a thing and you feel that you already knew this just not by its proper name. I’ll tell you just another of those things which you already know about. Let me ask you a question. How do you buy a product say for example a Mobile phone? … Continue reading Why does a consumer choose what he chooses?
The Convincing Phase: “Abey chal na yaar” ,”Abey yahan baith ke dass jaega, chal na be” – Both Priyanshu and Shivam had made it a point that they’d not let me watch the Friends Show peacefully, without convincing me to come along with them. Normally I’d say yes to such plans, but this time I … Continue reading Exploring Sikkim- A 7 day trip to Gangtok, Lachen and Lachung